The ThrillBoard

Johnnie Walker needed help dropping their Squid Game partnership in culture. So we asked: What if the launch was as jaw-dropping as the show?

Introducing… The ThrillBoard, the scariest billboard of the week. An OOH experience that dared super fans, Berlin locals, and creators to lick, pick, and chisel their way to victory. But fail? And they drop to their fate. Literally.

ROLE: Lead Creative | Copywriting | Scriptwriting